That’s right folks. The day many have been awaiting for years is finally here. The Simpsons Movie releases this weekend, but I’ve managed to score a few premiere tickets for tonight at The Senator Theatre.
With all of the hype and well-executed marketing surrounding this movie, I’m sure everyone’s expectations are very high. Speaking of fantastic marketing, the collective genius at Crispin Porter Bogusky have outdone themselves on this campaign. Between converting several 7-11s into Kwik-E-Marts, SimpsonizeMe, and some great TV spots that promote the movie and Burger King, the marketing surrounding this movie has been well thought out and executed.